The constant barrage of references to SEO has made the term a three-letter word that is nearly devoid of all meaning. What is Search Engine Optimization exactly? There are a number of ways that a website can be optimized initially to make it better received by search engines. However, after this initial process, there are predominantly two methods that are a part of an ongoing SEO campaign.
Content creation is the most important part of growing your site. The amount of attention your site receives in search engine results can be linked directly to the amount of information that it contains. In addition, to have a large amount of information it is important that the information on your site is updated regularly. This will make search engine crawlers return to index your site on a regular basis.
The other form of promoting a site is increasing the number of backlinks leading back to your site from other pages. These sites have to work in a specific geographic area, have a certain page rank, and provide a clean link in order to work to improve your page visibility. Many of these links come from paid directories, although there are a number of free business listings such as Yelp, Merchant Circle, and Manta that provide free links.